MPD is responsible for brand strategy planning for brands.
Developing brand strategy, promotional material and technical literature in alignment with strategy for all the brands
Ensure implementation of strategy through field work and interaction with field force
Prepare annual Calendar for all the meetings and product launch plan
Achieve financial goal for each brand
Monthly Sales forecasting for each brand
Analysis of data, trends, studies
Continuous brand and territory wise tracking of the sales
Training of new team members to familiarize them with the product portfolio.
Selling skills and management model of the organization.
Providing Market/Field research, situational assessment, Pre-launch and post-launch strategies, competitive landscape, time-lines, key competitor details, pipeline information and other requisitions that may drive better Business decisions and can help develop critical strategies for the client product.
Conducting secondary research utilizing several databases [details in database-expertise list, overleaf] and other online resources.
Handling the Product Promotion and managing conferences.